Due to liability and risk concerns, marketers in healthcare and life sciences have been largely sheltered from many of the trends shaking other industries to the core. However, this extra lead time is only increasing the pressure for change—with a superconvergence of powerful forces in science, business and technology pushing healthcare and life sciences marketing to the brink of disruption.

Source: Ad Age

One Response to “The Seismic Shakeup in Healthcare Marketing: Are You Ready?”


    I wonder if everyone is ready and prepared for the advent of telehealth and telemedicine across the nation?