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March 5 @ 5:30 pm - 7:00 pm
If Cicero Practiced IMC: Integrated Marketing Communication from the Ancients
In this presentation, Dr. Jeanne Persuit, Associate Professor of Communication Studies at UNCW discusses what we can learn from the study of ancient rhetoric and how we can use the tools developed by Cicero, Aristotle, and others can help create effective and ethical marketing communication.
Dr. Persuit teaches courses in integrated marketing communication, public relations, advertising and communication ethics. Her research interests are the rhetoric and philosophy of integrated marketing communication and communication ethics. Before returning to Duquesne University for her Ph.D., Dr. Persuit worked in integrated marketing communication in the consulting engineering field and was a marketing communications manager for a Fortune 500 manufacturing company. She is co-advisor of Pier601 Creative, the COM Studies Department’s student-run IMC firm; she plans the biennial IMC Conference at UNCW; and she is the editor of the Integrated Marketing Communication Series published by Lexington Books.