It’s an e-commerce platform for indie manufacturers.
As much as e-commerce has been transformative for consumers, many manufacturers and inventors have been left out of the technological retail revolution. It could be particularly challenging for indie manufacturers and inventors. They often find it difficult to make the leap from the design phase as a garage startup to manufacturing and making their way to the market.
This is where innovation platforms come into play. They allow inventors to bypass traditional product lifecycle hurdles, having to compete with established manufacturers and retailers.
Innovation marketplaces allow them to sell directly to their end-buyers.